Hyundai Motor Group announces an open call for the 6th VH AWARD, Asia’s leading award for promising media artists. Since its establishment in 2016, the VH AWARD has offered a platform for emerging media artists to showcase their artistic expression and engage in a discussion on diverse cultural and socio-political issues. 

Applicants for the 6th VH AWARD are required to submit proposals to produce audiovisual screen-based artworks that may include, but are not limited to, video art, moving images, film, motion graphics, computer animation, gaming and more. Applications may be submitted by individuals or collectives who engage in the context of Asia in their work. Submissions can be made through the VH AWARD website from May 9 to July 5, 2024.

“The VH AWARD is globally recognized for its boundless exploration of participating artists from the Asian region, as well as those of Asian descent and diasporas from around the world," said Dooeun Choi, Art Director of Hyundai Motor. "We eagerly anticipate the active participation of artists who embrace diversity and inclusion in shaping the past, present, and future of Asia.”

In 2021, the VH AWARD expanded its eligibility beyond South Korean artists to include those whose works creatively portray and question the vast array of issues across Asia. This expansion received a tremendous response, attracting a diverse range of participants and remarkably enhancing the award’s stature as a global accolade. The award is gaining prominence as one of the most significant platforms for emerging media artists who engage in the context of Asia.

For the 6th VH AWARD in 2024, applications will be reviewed by an international panel of jurors. Finalists will be selected based on their originality and aesthetics, compelling conception and innovation, quality of presentation, and sophisticated employment of technology. The jury members include accomplished artworld professionals such as Christl Baur, Festival Director of Ars Electronica; Sabine Himmelsbach, Director of House of Electronic Arts; Martin Honzik, Chief Executive Officer of Festival X; Sook-kyung Lee, Director of The Whitworth; and Roderick Schrock, Curator and Executive Director of Eyebeam. 

The five finalists will each receive a grant of USD 25,000 to produce new artworks. In addition, through a partnership with Eyebeam, the five finalists will be invited to participate in an online residency program. This program, led by artists and curators from Eyebeam, will take place prior to the submission of their final works. 

The recipient of the Grand Prix will be announced in June 2025 and receive an additional grant of USD 25,000. The artworks created by the Grand Prix recipient and the rest of the 6th VH AWARD finalists will be exhibited across various art institutions and platforms around the globe, including the Vision Hall of Hyundai Motor Group in Yongin, South Korea; the House of Electronic Arts in Basel, Switzerland; the Ars Electronica Festival in Linz, Austria; the National Art Council in Singapore; and other venues.

The call for entries will close on July 5, 2024, at 11 a.m. EST, which corresponds to midnight KST. The required materials must be submitted online via the official VH AWARD website.

About Hyundai Motor Group

Hyundai Motor Group is a global enterprise that has created a value chain based on mobility, steel and construction, as well as logistics, finance, IT and service. With about 250,000 employees worldwide, the Group’s mobility brands include Hyundai, Kia and Genesis. Armed with creative thinking, cooperative communication and the will to take on any challenges, we strive to create a better future for all.

About Hyundai Motor’s Art Projects

For over a decade, Hyundai Motor Company has deepened its partnerships with global museums and cultural organizations, including the National Museum of Modern and Contemporary Art, Korea (MMCA), Tate, the Los Angeles County Museum of Art (LACMA), and the Korean Pavilion at the International Art Exhibitions of La Biennale di Venezia. Most recently, Hyundai Motor announced a 10-year partnership with the Whitney Museum of American Art to support the Whitney Biennial and the museum’s newly launched Hyundai Terrace Commission. Hyundai Motor’s art initiatives include open-call programs such as the VH AWARD, the Hyundai Blue Prize, and Artlab Editorial, a digital platform dedicated to art writing by transnational voices. Our ongoing collaborations embrace the complexities of the cultural landscape by exploring new ideas and perspectives within and beyond the art ecosystem. Visit artlab.hyundai.com or follow @hyundai.artlab #HyundaiArtlab to learn more about our partnerships and programs.

About EYEBEAM

The impact of technology on our future is always changing and difficult to understand. Through an exploratory process and emotionally compelling output, Eyebeam believes that artists can help us visualize and realize a more humane future. Eyebeam empowers individuals to think creatively and critically about technology’s effect on society, with the mission of revealing new paths towards a better future. For more information, please visit www.eyebeam.org.