• Ideas
  • May 13, 2014

Shop Till You Drop: Supermarket by MadeIn

Supermarket (2007), a Xu Zhen by MadeIn Company production at ShanghART, Singapore, 2014. All photos courtesy of ShanghART, Singapore.

Shanghai-based MadeIn Company is the brainchild of Chinese artist Xu Zhen who, in 2009, subsumed himself into what is ostensibly a strictly commercial company that produces and sells art. Established as a saucy rejoinder to all things “Made in China,” MadeIn is also a rebuke to the prepackaged mechanics of the contemporary Chinese art market. Its works are ambitious and conceptually provoking—including performance, sculpture, video, photography, internet art and painting, as well as research and curation.